On August 27, the Global AI Overseas Expansion Conference, hosted by Beluga Global, was held in Hangzhou. Linlin Li, VP of Business at QuVideo, was invited to deliver a keynote on how AI is reshaping video creation experiences on smart devices.
QuVideo's Intelligent Video Creation Solutions for enterprise customers, launched in 2021, bring its years of experience serving global consumers to smart devices. The solutions provide embedded AI-powered video creation capabilities for smartphone manufacturers and operators. For example, QuVideo worked with HONOR to develop a native "Smart Video Creation" feature within MagicOS, enabling users to create and express themselves through video more easily.
As AI video models continue to advance and AI agents become capable of understanding intent, planning tasks, and executing workflows, what new opportunities will emerge for intelligent video creation on smart devices? Drawing on its experience working with device manufacturers, Li shared how QuVideo is building video creation capabilities that users want to use over the long term and that manufacturers can deploy at scale—driving the evolution of Intelligent Video Creation Solutions toward AI agent-based experiences.
1. AI Opens New Possibilities for Intelligent Video Creation
In recent years, smart devices have continued to diversify, from smartphones and wearables to in-vehicle devices. While increasingly powerful cameras make it easy for users to capture high-quality footage, turning that footage into engaging, shareable videos still requires editing skills that many users do not have.
The development of multimodal AI and agent technology is opening up new possibilities. AI is evolving beyond a content generation tool into an intelligent creative partner that can understand what users want to express and take the initiative to create personalized videos.
For users, AI agents further lower the barrier to video creation. For device manufacturers, they also represent a new opportunity for differentiation. As hardware capabilities become increasingly similar, agent-powered video creation is emerging as a new area of competition—transforming smart devices from tools that simply capture and store content into intelligent entry points for everyday video creation and expression.
2. Strong AI Models Are Only the Starting Point for Commercial Deployment
According to Li, today's AI models are already capable of generating highly creative and visually compelling videos. However, an impressive demo is still far from a commercially viable product. For AI-powered video creation to scale on smart devices, three questions must be addressed: Is the technology feasible? Does it meet broad user needs? And can the cost and operation remain sustainable at scale?
Simply connecting cloud-based AI models to a product is not enough to serve millions of users. Device manufacturers have accumulated valuable user data and insights through long-term engagement with their hardware and usage scenarios. Much of this data involves privacy and compliance considerations and cannot simply be uploaded to the cloud for processing. At the same time, user preferences vary significantly across markets, requiring continuous user insights, localized content creation, and market-specific content operations.
Model maturity is therefore only the starting point. The real challenge is to turn mature AI capabilities and accumulated user insights into convenient, high-quality video creation experiences through an agent, rather than simply "calling" an AI model. As video creation moves from demos to mass-market applications, computing costs also become a critical factor in determining whether an AI-powered product can operate sustainably.
This is why smart devices need a localized video creation system that is supported by an experienced agent development partner, while remaining cost-efficient and sustainable at scale. This is also the core direction of QuVideo's evolution toward AI agent-based Intelligent Video Creation Solutions.
3. From Models to Real-World Deployment: Bringing AI Agents to Smart Devices
QuVideo's Intelligent Video Creation Solutions use an edge-cloud collaborative architecture to organize intent understanding, story planning, content analysis, and video generation into an integrated creative workflow.
The cloud handles tasks such as intent understanding and story planning, while the device performs highlight detection, content analysis, editing, and rendering. This approach helps maintain a smooth user experience while keeping cloud processing costs under control.
QuVideo has also atomized and categorized millions of creative templates, enabling AI agents to flexibly select and combine individual creative elements based on user intent. Unlike conventional template-based generation, the solution can deliver more personalized video results for different users. Users simply express what they want to create, while the agent determines how to create it and uses the appropriate tools to bring it to life.
For example, when a user says, "Turn my trip into a lighthearted short video," the AI can first understand the intent, identify people, locations, events, and key moments in the user's footage, and plan an appropriate storyline. It can then intelligently combine music, transitions, filters, stickers, and other creative elements to create a more personalized video.
Making such an agent work for millions of users requires more than model capabilities. It requires a deep understanding of how people create videos and what users in different markets prefer.
QuVideo combines 14 years of insights into consumer video creation behaviors, localization experience across more than 200 countries and regions, and its proprietary AI audio and video technologies to continuously improve the agent's creative decision-making and content supply.
This capability has also been validated through QuVideo's ongoing partnerships with device manufacturers. In 2022, QuVideo partnered with HONOR, and in 2023, helped increase the next-day retention rate of HONOR's video editing experience by 185% and video production completion rate by 87%. Today, the two companies continue to explore new scenarios powered by next-generation AI agent capabilities.
Li noted that AI is transforming smart devices from tools for capturing moments into creative partners that can understand users and help them express themselves through video.
QuVideo looks forward to working with more device manufacturers to build the next generation of native intelligent video creation experiences.