On May 27, the PAGC 2026 Global AI Growth Conference hosted by YFChuhai was held in Guangzhou. QuVideo joined the roundtable discussion with industry leaders to explore global growth opportunities for AI products.
The discussion focused on the key factors behind high-frequency user engagement in AI products. For consumer entertainment apps, self-expression and social sharing remain core user needs. In AI music, as creation barriers continue to fall, user demand is expanding beyond music generation toward more visual, socially shareable content formats. As a result, AI-generated music videos (AI MVs) are becoming an increasingly important growth direction.
According to Verified Market Research, the global music video production market is expected to reach USD 20.39 billion by 2032, with a CAGR of 7.8% from 2026 to 2032. Industry data also shows that music videos generate around three times more social interaction than pure audio content, while mobile music video viewership has grown by roughly 40% year-over-year since 2021, highlighting the growing shift toward visual music expression.
QuVideo's AI-native music app Rythmix has already demonstrated strong commercial performance for AI MV features. AI MV contributes nearly 30% of total product revenue, surpassing AI music generation features. Related credit consumption accounts for nearly 50% of overall in-app usage, while directly driving a 30% repurchase rate for credit packages. These metrics suggest AI MV has become a key monetization and engagement scenario within the product ecosystem.
Rythmix integrates AI text-to-music generation, image-to-music generation, AI cover, and AI MV creation capabilities, enabling everyday users to easily create and express themselves through music. Since launching in 2024, the product has maintained steady growth across major overseas markets including North America, Europe, Japan, and South Korea.
QuVideo also identified two major trends in AI MV usage.
First, users strongly favor immersive "performance-style" scenarios such as concert stages and recording studios, while cinematic lifestyle scenes like seaside walks and sunset performances are increasingly popular for emotional storytelling and daily expression. Users can quickly generate personalized music videos simply by uploading photos and matching them with music and scenes.
Second, users are moving beyond one-time experimentation. Many continuously remix music styles and visual scenarios, generate multiple MV versions, and share them across social platforms. Others explore duet and multi-person collaboration formats, turning music creation into a more social and interactive experience.
During the roundtable, participants also discussed long-term competitive advantages in the AI era. Industry guests agreed that AI product moats continue to evolve — from product insight and engineering capability in the early stage, to scalable cost control in the mid-stage, and ultimately toward user scale and data flywheels over the long term.